Readon tv movie5/10/2023 It can deploy the saved money towards creating original content for its hard-core loyalists.īut, this plan may not be the ultimate step to victory. Now, it can use the two most powerful tools in its armory to become invincible: data and money. You see, Hotstar understands Indian users really well - it has deep insights on what we like and what will keep us hooked. So, why not spend money on these loyalists? It has become digital cable TV for a lot of people. Hotstar is probably one of the only OTTs that users open everyday because it broadcasts Star shows for free. The loyalists who will stay back to watch Toy Story, Marvel movies and Anupama.Īnd in a world of temporary people and connections, Hotstar has found these loyalists. The loyalists who do enjoy IPL and Game of Thrones, but who aren’t going to leave just because these shows aren’t there. ![]() They will not be buying subscriptions throughout the year or increase impressions for ads on other shows.ĭisney has gone anti-“atithi devo bhava’ and decided to no longer spend $2.7 billion on these guestsĭisney+ Hotstar now only wants to serve loyalists. You see, people who watch Hotstar only for IPL are not really subscribers of Disney. ![]() While this could have gotten Disney millions of views and significant ad revenue, it wouldn’t have gotten it a loyal customer base. ![]() This new technology, called TV/music over IP, requires no additional equipment and gives you access to a brand new world of digital entertainment. IPL is a two-month-long festival in India. Readon TV Movie Radio Player is a revolutionary new software that allows you to watch Live Satellite TV and radio broadcasts directly on your computer.
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